Beauty begins underneath


Welcome to our BABE the Label®  clothing range!

We are a small New Zealand team on a mission to help women feel empowered and be seen as the beautiful, powerful goddesses they are!

In our humble opinion here at BABE, women’s clothing in New Zealand could do with a bit less black, and a lot more colour. We want to bring bright colours, playful silhouettes, comfort, and fun to the wardrobes of every New Zealand woman.

our products

We believe that your shape or size should never limit your ability to express your individuality through the clothing you choose to wear. We want every woman to feel like she’s perfect just the way she is, and believe that the right clothes in the right colours can go a long way towards instilling that belief.

All our designs are created or hand-picked with love by our own head BABE, Kamni Raju-Russell. Kamni designs for the everyday woman, not the runway, so comfort and practicality are as much a priority in our designs as style. We want you to be able to move through your day feeling beautiful and comfortable every minute.

BABE the Label®  grew out of Kamni’s desire to see more colour in women’s clothing, as well as a frustration at the prevalence of uncomfortable or unflattering clothes in today’s fast-fashion world. The label was built with the core concepts of colour, comfort, and proper fit in mind, and bolstered by a strong philosophy of sustainability and ethics.

It’s important to us that our clothing line is manufactured by ethical manufacturers who pay their staff well and whose practices are environmentally sustainable.

We’ve taken a great deal of care to make sure that every one of our suppliers carries the Oeko-tex standard 100 rating, so you can feel secure knowing that your clothes were ethically and sustainably made.

Since part of our philosophy here at BABE is clothes that fit properly, the best way to start your journey with us is to book your very own BABED by Kamni style consultation. In this session with Kamni, she’ll help you choose colours and silhouettes that work with your body and not against it, so you’ll feel amazing just the way you are.

Once Kamni has given you your style recipe, you’ll be able to order online anytime, knowing that what you order will both fit you and suit you.

If you’d like to find out how BABE can help you look and feel your best, all you need to do is book through our Contact page to get your free fifteen-minute initial consultation with our very own Kamni. (In-person consults are available online everywhere or in person in Wellington only unless by prior arrangement)

Our Products

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